The Church’s Chicken customer is just busy living. They don’t care about gimmicks. They just want a real meal at a great price.
Our campaign “Here’s the Deal” delivers on that cultural truth with a TV campaign that features affordable food porn and straight shooting voice overs.
“Here’s the Deal” gave us a device to relate to our customers on a personal level.
Or serve as a launchpad for new menu items.
And a declaration of just damn good deals the whole family can enjoy.