The United States Marine Corps uses its social media platforms as a recruiting tool to inspire the fighting spirit in prospects predisposed to military service.
Every month represents a new challenge to showcase the Marine Corps’ illustrious history of winning our nation’s battles while continuing to drive the brand forward.
We inspired prospects to make a difference in their own communities with a timely manifesto video.
We rung in the 4th of July.
We celebrated our storied bad-assery while showing off our artsy-side.
We experimented with :06 ads to illustrate the internal battles recruits must face before claiming the title of United States Marine.
And we launched a multi-million dollar Super Bowl commercial a day early through a Facebook Live experience to give the month-long teaser phase of our integrated campaign, A Nation’s Call, a momentous crescendo.