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Pennzoil

For the launch of the Pennzoil Film: The Last Viper, we turned a near 3 minute video into an engaging Instagram story to spread awareness for the latest chapter of automotive exhilaration from Pennzoil. 

Instead of putting the onus on viewers to watch stitched together clips they may inadvertently tap right past, we crafted an experience that rewarded their idle tapping behavior with interactive content.

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The end result was a gameified flip book that netted our highest number of views and completion rate ever on the account. Here's how it works.

The end result was a gameified flip book that netted our highest number of views and completion rate ever on the account.

Here's how it works.

The Last Viper | Performance in Motion