As a symbolic gesture of friendship to announce WhatsApp’s partnership with Mercedes-AMG PETRONAS F1 Team, we changed the race car emoji from red to black. Which in the context of F1 rivalries, means a whole lot a certain fandom. that rhymes with “sorry!!”
Ahead of the first US grand prix of 2024 in Miami, we debuted the Emoji Car with a NYC takeover. Becoming the first brand to project a dynamic light show on the Empire State Building. Shutting down 5th Avenue for Lewis Hamilton to do donuts side-by-side with a Real-Life Emoji Go Kart. An interior takeover of the Empire State Building. A star-studded rooftop viewing party. A drive on the observation deck. A segment on Good Morning America. And a reprimand from the NYPD that we are “never doing this again.”
