For 2019, Church’s Chicken sought a full rebrand leaning into their Southern charm and Texas roots.
Bringin’ That Down Home Flavor doubles down on the rich 66-year history of Church’s Chicken, with the concept of “Down Home” serving as an ante up mentality against what customers have come to expect from fast food.
According to Ace Metrix, it’s currently the #1 campaign among fried chicken brands year-to-date when compared against other brands' commercials airing during the same period.
On a sentimental note, it’s my first tagline.