![Scratched_Thumb[2].jpg](https://images.squarespace-cdn.com/content/v1/5b0c629f45776ee022f2c8a3/1529618877289-HD4V57MOFIDS9D7QB7RM/Scratched_Thumb%5B2%5D.jpg)
![ScratchedIdeas[1].jpg](https://images.squarespace-cdn.com/content/v1/5b0c629f45776ee022f2c8a3/1529618822234-ABYN4XY9ODYXJVZCHIB5/ScratchedIdeas%5B1%5D.jpg)
(Editor’s note: At this point, I think I keep this in my book to keep me humble. 25-years old and in desperate need of a hair cut. Behold! The 2017 J. Walter Thompson Atlanta Holiday card that went out to all of our clients.)
In the spirit of the holidays, we partnered with PAWS Atlanta to repurpose the paper printed on our ideas that get scratched by turning them into a kitten-safe kitty litter.
Getting your ideas shit on is just a part of advertising. Getting them shit on twice? That’s charity.
Additionally, we created a landing page where folks could adopt a kitten from PAWS Atlanta and submit ideas of their own to add to the kitty litter cause.