We all have a private shorthand in our closest relationships. Because life moves too fast to get that deep all the time. But when you're close, you understand what's underneath it all.
More Than A Message makes people feel seen by positioning WhatsApp as the space where every message carries a world of meaning. Simple, clean, and confident, we used handwritten text juxtaposed against WhatsApp UI to say the quiet part out loud across Times Square, Williamsburg and Sunset Boulevard. Showcasing the deeper meaning behind even the smallest messages.
I love the work that shipped, but the cutting room floor had some real gems. Unfortunately, they were deemed as not so “billboard appropriate”. C’est la vie.