For the biggest product launch in over a decade, WhatsApp partnered with Anthony Joshua to drum up excitement and urgency for our users to go our and get their own WhatsApp Username.
The film follows a fast-paced day-in-the-life of AJ for a live brainstorm of his own WhatsApp Username with a colorful cast of characters (with varying degrees of success).
Personally, I would’ve gone with “@thony.” Simple. Direct. And product-forward.
